National Trust — Knole
Thank you

National Trust — Knole

Logotype

A set of icons used as decoration or punctuation

Wellcome leaflet foil blocked cover

Wellcome leaflet foil blocked cover

Wellcome leaflet foil blocked cover

Wellcome leaflet map

Brewhouse Café interpretation design

Brewhouse Café interpretation design

Brewhouse Café interpretation design

Brewhouse Café interpretation design

Brewhouse Café interpretation design

Knole Tickets

Art direction of photography

Art direction of photography — Photography Antony Crolla

Art direction of photography — Photography Antony Crolla

Art direction of photography — Photography Antony Crolla

Art direction of photography — Photography Antony Crolla

Art direction of illustration — Illustration Emily Robertson

The Great Store exhibition graphics

The Great Store exhibition hoardings

The Great Store object captions

The Great Store object captions

The Great Store exhibition hoardings

The Great Store exhibition hoardings

The Great Store exhibition hoardings

The conservation of Knole in Sevenoaks will be the largest project of its kind to be carried out by the National Trust over the next five years.

Hyperkit was appointed to consult and produce a document to introduce the visual character of Knole. The document was used in the briefing of architects, retail designers, curators and interpretation designers. Following this we devised a new visual identity system for the property.

We were initially asked to work within the National Trust’s existing guidelines for the new identity. However, it soon became apparent that we could not deliver the aspirations of the brief within these guidelines and we worked with the client team on a new strategy. The result is that Knole has become the first property to have its own visual identity which sits outside that of the National Trust. We looked at all aspects of Knole’s visual character to create a solution that will deliver a contemporary spirit of place for the visitor.

Deliverables

Consultation
Branding
Visual identity system and guidelines
Stationery and templates
Marketing materials and templates
Art direction of illustration
Art direction of photography
Temporary building wayfinding
Interpretation graphic panels
Exhibition graphic design