Working with the original logotype, we undertook a brand refresh for Rupert Sanderson. We incorporated London into the logotype, and selected a secondary typeface that would be used across all items. Working closely with the team we looked at their range of outputs, devising new templates and systems for them to work within. We also refreshed the look and feel of the e-store and developed e-newsletter templates for the various departments. The brand has been implemented across packaging, shoe socks/soles, shop signage, lookbooks and a range of internal stationery and templates.