The Lounge Soho
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The Lounge Soho

Neon signage

Reception and retail redesign

Reception and retail redesign

Reception and retail redesign

Reception and retail redesign

Reception and retail redesign

Reception and retail redesign

Reception and retail redesign

Coat hooks

Storage

Cuttint stations

Reception area

Ceiling Graphics

Backwash

Lighting

Shop front

Website design

Website design

Website design

Website design

Website design

Hair style drawing

Hair style drawing

We looked to create a new visual identity within the existing concept of the lounge. A family of furniture was designed and made from ash, with their forms and personality led by their use and positions within the space. The larger items cater for a variety of different functions, and blocks of colour are used to define these different areas. This in turn creates unique decorative compositions. The furniture is shown against a backdrop of different materials and paint finishes. The upper and lower levels are unified through the use of a timber floor, with ash laid in a chevron pattern and tinted silver-grey. This is also used to clad the walls on which the mirrors are mounted.

Press – It's Nice That
www.theloungesoho.co.uk

Deliverables

Visual identity refresh
Art direction
Stationery
Marketing material
Website design
Interior design
Product and furniture design

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